Netflix's Ability to Grow Engagement Seen as Up in the Air -- Market Talk

Dow Jones
19 hours ago

1326 ET - It's still up for debate whether Netflix can take up a bigger share of the time people spend watching content, Benchmark analyst Daniel Kurnos says in a note. During the streaming giant's latest earnings call, management shared progress on its internal quality engagement metric, but shared sparse details around how they define the metric and where the incremental engagement is coming from, according to Kurnos. Netflix says it provides more content per dollar as its competitors, but that commentary doesn't ring as forcefully as it pursues its own strategic content shifts in the midst of the "not all hours are created equal" mantra, Kurnos says. "Is Netflix a must-have today? Largely, yes," he says. "Can it maintain that status and even grow watch-time penetration globally? The jury is still out." (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

April 17, 2026 13:26 ET (17:26 GMT)

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