金吾财讯 | 华泰证券表示，此前市场受“大模型吞噬软件”叙事压制，AI应用板块较算力/模型端估值折价显著，该机构认为这一定价逻辑存在误判，AI时代定价逻辑围绕Token展开，形成算力层、模型层、应用层三层加价结构，其中应用层场景Token的价值重构或尚未被市场充分定价。终端企业用户购买的不是Token而是业务结果，AI应用层通过私有数据和行业Know-how赋能，使通用模型Token获得更大价值，因此可以收取更高的Token价格。在ROI明确的场景，AI应用厂商正积极探索按Token消耗量付费及按效果付费等新商业模式，将收费来源从采购预算迁移至业务超额收益，更大的增量市场正在开启，因此该机构积极看好板块投资机会。业绩成长性高、估值低位、已有按Token消耗量/按结果付费收入的优质AI应用标的有望获得市场关注。
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