B站:2025年日活1.12亿 UP主人均收入同比增长21%

凤凰网科技
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凤凰网科技讯 4月17日,哔哩哔哩(简称“B站”)昨日发布《2025年环境、社会及管治报告》(ESG报告)。报告提到,2025年B站日活用户、月活用户及用户日均使用时长均创下历史新高:日活用户数达1.12亿,同比增长8%;月活用户数超3.68亿,同比增长8%;用户日均使用时长同比增长6分钟至108分钟,用户总时长同比增长14%。

2025年,B站月均活跃UP主数量约400万,连续投稿超5年以上的UP主约300万。官方表示,全年有近300万UP主通过广告、直播、充电、工坊等多元商业化渠道获得收入,UP主人均收入同比增长21%。用户也养成了为优质内容付费的习惯,超1000万用户通过“充电”为内容付费。

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