上周,阿里速卖通在深圳举办了一场Top品牌出海闭门会。 速卖通总裁惊石在会上明确指出:要打造中国品牌出海全新主场,成为中国品牌海外数字化转型的主阵地。这标志着速卖通对品牌出海的战略定位进一步强化。 这不是速卖通一家的判断。曾经靠“砍一刀”横扫美国的拼多多跨境电商Temu,在2025年底的股东大会上改了口径,“高质量、品牌化”被写进了核心方向。它甚至成立了自营品牌公司“新拼姆”,计划投入1000...
Source Link上周,阿里速卖通在深圳举办了一场Top品牌出海闭门会。 速卖通总裁惊石在会上明确指出:要打造中国品牌出海全新主场,成为中国品牌海外数字化转型的主阵地。这标志着速卖通对品牌出海的战略定位进一步强化。 这不是速卖通一家的判断。曾经靠“砍一刀”横扫美国的拼多多跨境电商Temu,在2025年底的股东大会上改了口径,“高质量、品牌化”被写进了核心方向。它甚至成立了自营品牌公司“新拼姆”,计划投入1000...
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