1200 GMT - ASOS appears to be making progress in the right direction, particularly within core regions such as the U.K., Shore Capital analysts Katie Cousins and Clive Black say in a note. Margin progress and reduced return rates are encouraging and provide evidence of management executing its turnaround strategy as planned, the analysts say. The company might focus on further customer engagement, including through the app, membership and marketing strategy during the second half at a time when continuing uncertainty in the Middle East and the impact on pricing remain headwinds to consumer confidence, they add. Shares are 4.4% higher. (andrea.figueras@wsj.com)
(END) Dow Jones Newswires
April 23, 2026 08:00 ET (12:00 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.