如果说“零糖”此前更多是气泡水、茶饮领域的战场,这股风正在吹向啤酒行业。记者了解到,随着啤酒高端化发展进入下半场,传统的品牌、渠道竞争逐步让位给健康化和风味化竞争,也引发了巨头的争相布局。在业内看来,啤酒企业意识到,其竞争对手不只是同行,还有年轻人手中的茶饮和气泡水。 零糖啤酒重回聚光灯下 4月21日,青岛啤酒(600600.SH)在全球渠道伙伴大会上公布了两个系列的新品,其中包括零糖低卡系列...
Source Link如果说“零糖”此前更多是气泡水、茶饮领域的战场,这股风正在吹向啤酒行业。记者了解到,随着啤酒高端化发展进入下半场,传统的品牌、渠道竞争逐步让位给健康化和风味化竞争,也引发了巨头的争相布局。在业内看来,啤酒企业意识到,其竞争对手不只是同行,还有年轻人手中的茶饮和气泡水。 零糖啤酒重回聚光灯下 4月21日,青岛啤酒(600600.SH)在全球渠道伙伴大会上公布了两个系列的新品,其中包括零糖低卡系列...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.