Amazing Bloks是一家来自广州的积木玩具企业。初入拉美时,他们选择先用现有产品测试市场反应。结果证明,方向对了,但细节不够。拉美的消费者对色彩、品牌调性、产品展示方式有截然不同的偏好。于是团队重新打磨产品,调整配色、优化描述语言、重塑品牌识别。微调之后,销量一飞冲天。 美客多电商业务执行副总裁兼巴西国家总经理Fernando Yunes在接受第一财经采访时,用这个案例说明了跨境电商海外...
Source LinkAmazing Bloks是一家来自广州的积木玩具企业。初入拉美时,他们选择先用现有产品测试市场反应。结果证明,方向对了,但细节不够。拉美的消费者对色彩、品牌调性、产品展示方式有截然不同的偏好。于是团队重新打磨产品,调整配色、优化描述语言、重塑品牌识别。微调之后,销量一飞冲天。 美客多电商业务执行副总裁兼巴西国家总经理Fernando Yunes在接受第一财经采访时,用这个案例说明了跨境电商海外...
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