亚马逊加码AI组合拳,跨境赛道多强博弈:品牌、直播、AI全域鏖战

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Apr 24

全球电商竞争进入“技术深水区”,跨境电商巨头们纷纷利用AI(人工智能)、直播等工具进一步跑马圈地,抢占市场份额。  4月22日,亚马逊广告在unBoxed年度峰会集中发布包括广告智能体、创意智能体在内的多项AI营销工具。与此同时,亚马逊广告进一步明确要深耕品牌出海路线,加速布局全球直播业务,截至目前已覆盖美国、加拿大、欧洲五国、印度和日本。  “AI在电商行业的价值不只是提升执行效率,更在于把团队...

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