港股异动 | 哔哩哔哩-W(09626)涨近4% 游戏市场将进入旺季 机构料公司广告收入有进一步上行潜力

智通财经
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智通财经APP获悉,哔哩哔哩-W(09626)涨近4%,截至发稿,涨3.67%,报172.4港元,成交额1.41亿港元。

消息面上,高盛研报指出,目前该行覆盖的中国内地游戏板块估值接近过去5年历史水平的下限。但今年首季中国内地游戏发行商展现韧性,合计国内收入按年增长13%,海外销售按年增长32%。随着市场进入旺季,多款新游戏相继推出,该行预期市场将维持强劲势头。高盛对哔哩哔哩持正面看法,预期第二及第三季游戏广告预算增加推动广告收入表现强劲,新的《三国》游戏有望获得广泛用户参与。

哔哩哔哩-W将于5月19日披露26年首季度财报,花旗预期公司今年第一季收入将同比增长7%至75亿元人民币,非公认会计准则经营利润为5.53亿元人民币,均大致符合市场预期。当中,料广告收入同比增长26%,并有进一步上行潜力,受惠于广告场景的持续开拓、AI推动的效率提升以及用户消费力增长。

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