证券日报网4月29日讯 ，分众传媒在接受调研者提问时表示，近年来，公司积极投入技术创新，持续推动产业升级。在高覆盖优势基础上，公司打通与多个大数据中台的合作，建立起全域衡量和精准营销体系；通过多项场景创新，分众已实现行业领先的“可精准、可归因、可互动、可优化”的数智化综合服务能力，通过人群画像精准分析的“千楼千面”、广告效果的独立归因与权重归因分析、NFC互动将线下流量线上化、根据测试建设DSP和...
Source Link证券日报网4月29日讯 ，分众传媒在接受调研者提问时表示，近年来，公司积极投入技术创新，持续推动产业升级。在高覆盖优势基础上，公司打通与多个大数据中台的合作，建立起全域衡量和精准营销体系；通过多项场景创新，分众已实现行业领先的“可精准、可归因、可互动、可优化”的数智化综合服务能力，通过人群画像精准分析的“千楼千面”、广告效果的独立归因与权重归因分析、NFC互动将线下流量线上化、根据测试建设DSP和...
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