马拉松历史性突破引爆“五一”跑步热背后:全球跑步品牌抢滩中国,本土玩家不再“陪跑”

每日经济新闻
May 02

5月1日早上8:30,苏文(化名)已经跑完了假期的第一个5千米。“‘五一’假期我计划每天都跑5至10公里。”苏文告诉《每日经济新闻》记者。  6天前,全球跑圈刚刚经历一场沸腾时刻:2026年伦敦马拉松赛场,两位选手双双突破两小时大关,创下历史性成绩。这场顶级赛事掀起的跑步热潮顺势席卷“五一”假期,跑步成了不少消费者度过假期的方式之一。  据《每日经济新闻》记者不完全统计,5月1日至5月5日,全国...

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