《大行》高盛维持哔哩哔哩(09626.HK)“买入”评级 目标价252元

阿斯达克财经
May 04

高盛发表研究报告,预期哔哩哔哩(09626.HK) 广告收入增长趋势持续,在内地社交平台中增长最快,受惠于用户参与度提升及广告库存进一步释放。目前平台广告加载率约7%,仍远低于短视频同业的10%至15%。管理层已预算2026年AI相关开支5至10亿元人民币,该行认为投资规模相较同业不大。游戏业务方面,上半年因《三国:谋定天下》进入成熟期及缺乏新游戏贡献,预期增长放缓,但该行认为市场已大致反映。随着...

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