Jazwares CEO谈消费趋势与AI应用:玩具行业正面临创新饥渴

环球市场播报
May 04

  Jazwares首席执行官David Neustein接受采访时表示,尽管宏观经济存在不确定性,但公司正通过创新和AI技术驱动增长。作为伯克希尔哈撒韦旗下的玩具巨头,Jazwares旗下拥有Squishmallows等爆款品牌,产品销往全球超100个国家。

  Neustein透露,公司正积极利用AI优化运营效率。与此同时,即将接任总裁的Jeremy Padawer此前指出,玩具零售面临“平衡安全牌与新机遇”的核心挑战。他表示,创新曾带来兴奋感,但我们现在对创新极度渴望。没有玩具反斗城那样拥有1000家门店的专注玩具零售商,我们在大众渠道中过于偏向保守。

  在授权策略上,Jazwares正深耕游戏IP与收藏品领域。Padawer指出,从宝可梦到海贼王,集换式卡牌游戏正达到前所未有的销售水平,成年收藏者已成为玩具最大的消费群体,取代了传统的6至11岁儿童。

  Neustein于今年3月接替创始人Judd Zebersky出任CEO,此前他已担任首席运营官14年。面对成本压力和地缘政治挑战,这位新掌舵者强调,深耕创新和快速响应市场是公司穿越周期的关键。

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