金吾财讯 | 中信证券表示，2025年大众品需求呈现前低后稳趋势，2025H1终端需求持续走弱，临近中秋节前后行业需求逐步改善，在2026Q1春节错峰以及假期效应影响下，大众品基本面环比进一步改善。其中调味、速冻板块短期需求改善幅度最大，乳品需求底部企稳、饮料和零食延续成长性。2025年大众品企业继续缩减Capex、提升分红率，板块现金回报率进一步提升。该机构认为大众品板块基本面已经完成触底，同时考虑到板块较高的现金回报率，该机构看好大众品2026年基本面温和上行以及板块底部配置的宝贵机会。重点推荐顺周期属性较强的餐供和乳品板块；推荐独立成长性强的贩零食龙头公司以及保健品龙头公司；推荐部分估值便宜或者短期杀跌较多的饮料企业和零食企业。
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