智通财经APP获悉，汽车之家-S(02518)涨超6%，截至发稿，涨5.8%，报37.96港元。
消息面上，近日，汽车之家在北京举办“信任，向新出发”品牌焕新发布会。发布会上完成品牌LOGO焕新与App改版，并官宣数字人、AIGC创作大赛及AI智能助手等一系列落地动作，旨在推动AI技术驱动下的汽车内容创新和用户决策省心。值得一提的是，发布会上，汽车之家展示了自研仓颉大模型与AI智能助手的落地进展。目前这些技术正处在价值积累期，商业化路径清晰：用AI辅助购车决策、智能匹配车源、提升内容生产效率，长期前景值得期待。
智通财经APP在《强烈信号已至!汽车之家(02518)价值重估开启黄金机遇期》中指出，整体来看，汽车之家的品牌焕新，不是一次简单的形象升级，而是从媒体到生态、从流量到信任、从短期利润到长期价值的深刻变革。短期的利润调整与估值波动，正式转型过程中积蓄力量的必经阶段。而海尔的生态赋能、平安的资源协同、AI的技术突破、20年的品牌积淀，正共同构筑汽车之家不可替代的长期壁垒。
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