麦当劳(MCD)全美上新高端饮品 新设专员卡位高毛利赛道

金吾财讯
May 05

金吾财讯 | 麦当劳将于 5 月 6 日全美推出全新果味特饮与手工汽水系列,因新品配料繁复、制作流程更精细,门店同步增设饮品专员岗位,保障出品标准化与品质稳定。

本次上新涵盖三款果味 Refreshers 及三款特调汽水,融入果泥、爆珠、冻干果味、冷奶泡等新式配料,在经典汽水基底上做风味升级,丰富饮品差异化选择。

加码新式饮品是麦当劳布局高毛利品类的重要举措,瞄准年轻消费群体,分流非高峰时段客流。相关产品创意源自旗下已关停的试验门店,成熟经验落地主品牌;公司同步焕新麦咖啡品牌视觉形象,贴合新潮饮品定位,强化年轻化市场竞争力。

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