2025年底， 拼多多 说要花1000亿元投资供应链，三年再造一个自己。但到目前为止，执行这件事的是一支约百人规模的独立团队，大多数拼多多和Temu员工不知道他们在做什么，也没有接到支持需求。
项目是拼多多今年4月在年度财报会上宣布的 “拼多多 + Temu”，搭建自营品牌模式的 “新拼姆”，第一期现金注资150亿元，三年计划总投入1000亿元。新拼姆主要负责人之一北陌曾是腾讯产品经理，加入拼多多后先做产品，后曾负责过服装类目。他此前最主要的成绩是快团团——2020年推出的私域团购工具，近年来GMV稳定在3000亿元以上，但商业化进展有限，和拼多多主业没有打通。
目前，新拼姆组织了多个团队赛马。（晚点 LatePost）
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