随着五一假期结束，家电行业战报也出炉了。截至目前，海尔智家通过高端和智慧双线领跑，不仅实现多渠道、多品类第一，还斩获大量智慧套购大单，在五一家电焕新热潮中稳居行业头部地位。
从全网渠道来看，在天猫渠道，海尔智家全品牌零售额稳步增长，市场份额跃升至行业第一，冰冷、洗衣机份额稳居行业第一；在京东渠道，核心品类势能持续走强，冰冷、洗衣机、电热、燃热、净水等多品类份额稳居第一；在苏宁渠道，零售跑赢大盘，冰冷、洗衣机等份额稳居第一；在抖音渠道，高端零售高速增长，冰冷、电热、燃热等多品类份额第一；在拼多多渠道，份额稳步攀升，冰冷、洗衣机、电热等多品类份额第一。同时，海尔专卖店在全国开展2000余场活动，成套用户购买与高端占比均实现明显增长。
从智慧套购来看，五一假期期间卡萨帝套购占比达36%，同比提升3个百分点，单笔最大套购金额高达39万元，揽光、致境等主推套系成为现象级爆款。海尔品牌套系销售同样亮眼，套系增幅达45%，高端套系增幅49%。在智慧家庭赛道，网器家电销售增幅58.3%，全屋智能产品增幅23%，有用户选购了16万元全屋智慧套餐，印证了市场对海尔智家高端套系与智慧家庭解决方案的认可。
此外，海尔智家还不断推进OTO新零售变革，深化全域TC模式，提升送装一体效率，持续优化用户体验。凭借高端引领、智慧赋能与服务升级，海尔智家在五一期间全网全渠道持续引领，进一步稳固行业领先地位。
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