母婴赛道存量竞争加剧,科研创新成为增长关键

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May 12

当前母婴行业正从人口红利转向价值红利,存量竞争与消费升级并行,头部品牌加速以产品力、渠道力与生态力构建增长壁垒。在日前举行的健合集团BNC中国区2026合作伙伴大会上,合生元派星奶粉完成配方升级并官宣上市,多款合生元新品也集中亮相,以“大品牌+大单品”筑牢品牌护城河。  近年来,新国标驱动奶粉行业的品质升级,HMO(母乳低聚糖)正式获批更开启婴配粉新一轮的迭代。健合集团奶粉创新与研究总监...

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