CNMO科技注意到,此前,泡泡玛特于4月推出了首款LABUBU主题限量冰箱,分为Home款和House of the Monsters款两个版本,均为全球限量发售999台,售价5999元,开售几分钟后即告售罄。司德在电话会上透露,这款冰箱产品“可能现在卖完也就是600万(元)左右的收入”,泡泡玛特一整年有数百亿(元)收入,冰箱的销售占比“非常非常低”。此外,IP衍生小家电品类还包括电水壶、咖啡机、电动牙刷、吹风机等产品,现阶段已进入大规模备货阶段。他同时表示:“我们也会用更长的时间、更长的耐心把这个品类不断打磨好,希望它成为我们一个非常重要的普通品类。”
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