对于家电等新业务,泡泡玛特(09992.HK) 首席运营官司德于电话会议上表示,公司之前提出整个公司的发展战略,一个是国际化,一个是集团化,全球化在有条不紊推动过程中。集团化分两种,电影内容相关和主题乐园相关,希望可以不断提升整个IP的厚度,建立更多情感的连接。另一方面,发挥整个IP的价值,开发更多适合的品类,如过去陆续推出了甜品、家电、饰品等,接下来也许有更多。司德续称,每一个新的品类,公司对它...
Source Link对于家电等新业务,泡泡玛特(09992.HK) 首席运营官司德于电话会议上表示,公司之前提出整个公司的发展战略,一个是国际化,一个是集团化,全球化在有条不紊推动过程中。集团化分两种,电影内容相关和主题乐园相关,希望可以不断提升整个IP的厚度,建立更多情感的连接。另一方面,发挥整个IP的价值,开发更多适合的品类,如过去陆续推出了甜品、家电、饰品等,接下来也许有更多。司德续称,每一个新的品类,公司对它...
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