金吾财讯 | 港股茶饮股全线走低，截至发稿，古茗(01364)跌3.61%，茶百道(02555)跌1.92%，奈雪的茶(02150)跌1.41%，蜜雪集团(02097)跌0.82%，沪上阿姨(02589)跌0.19%。国金证券研究称，茶饮行业在2026年会迎来“回归堂食体验，转向理性健康”的结构性变化。随着外卖红利退坡及逐渐增强的咖啡混战，消费者逐渐开始追求控糖养生与“顺便一杯或坐一下”的松弛体验。品牌唯有保持定力、拒绝外卖盲目内卷，将预算从低效的外卖补贴转投入到堂食的场景打造中，通过高价值单品、心智触达等方式重塑单店模型，才可以让企业端持续稳健发展。
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