单颗“我爱荔”超20元,东方爱情果荔枝IP如何撬动产业增值?

21世纪经济报道
May 20

5月20日,“东方爱情果”广东荔枝成为全国消费者的“甜蜜手信”。  在各地盒马鲜生等商超渠道,荔枝已进入集中上新季。妃子笑等大众品种推出实惠家庭装,巨美人等品种以“5·20”高端定制礼盒面市,售价约200至400元/盒。  看向主场广东,2026年荔枝嘉年华同步火热举行。在“给‘荔’市集”里,9个地市20多家企业同台亮相。南方财经记者现场了解到,阳江巨美人、东莞观音绿等品种的部分礼盒装,折算单颗...

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