花旗恢复Salesforce(CRM)“弱于大盘” 评级 警惕AI转型隐忧

金吾财讯
May 18

金吾财讯 | Salesforce(CRM)盘中逆势上扬,现报180.14美元,涨3.82%。

消息面上,美国银行恢复对 Salesforce(CRM)的评级,给予 “弱于大盘” 评价,目标价 160 美元,核心理由是其人工智能转型引发行业结构性重置。

该软件巨头周一盘前股价基本持平,略有下跌。分析师 Tal Liani 团队指出,Salesforce 虽仍是根基稳固的平台,但人工智能转型带来结构性重置,暴露出三大问题:新增客户增长乏力、追加销售潜力有限、AI 货币化效果不佳。

分析师认为,该公司正从高速增长平台向成熟现金流创造者转型,预计未来年增长率将结构性降至约 10%。同时,AI 转型虽方向正确,但当前 Agentforce 业务收入贡献不足 2%,且超 60% 订单来自现有客户拓展,新增客户有限。

此外,AI 带来的竞争风险加剧,谷歌Adobe 等企业纷纷布局相关领域,市场重叠度提升,对 Salesforce 的增长和定价权形成压力,其长期增长仍面临挑战。

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