【券商聚焦】招银国际维持哔哩哔哩(BILI)“买入”评级 指平台用户生态保持健康增长

金吾财讯
May 20

金吾财讯 | 招银国际研报指,哔哩哔哩(BILI/09626)公布1Q26业绩:总营收同比增长7%至人民币74.7亿元,符合彭博一致预期;经调整净利润同比增长63%至5.93亿元,较一致预期高出11%,得益于0.65亿投资相关收益。依托优质内容、社区优先战略及AI赋能,平台用户生态保持健康增长,1Q26 DAU/用户日均使用时长分别同比提升8%/10%。展望2Q26E,该机构预计公司总营收同比增长8%,核心由广告业务高增带动。尽管AI投入持续加码,但运营效率提升与经营杠杆持续支撑公司利润率改善,该机构因此上调FY26-28年盈利预测2%-5%。但由于行业整体估值回落,该机构将基于分部估值法的目标价微调至30.0美元(前值:30.5美元)。考虑公司健康的用户社区生态与持续提升的商业化能力,该机构维持“买入”评级。

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