民企显身手 关注中小微|跳出产品做IP,奇梦岛探索潮玩出海新范式

北京商报
May 21

转型短短两年,潮玩界新秀HERE奇梦岛走进大众视线。从本土原创孵化IP做起,到海外客户主动找上门;从服贸会“刷脸”、中网破圈,到在首届中国新文创市集站台备受关注,奇梦岛带来一场“IP共鸣共创”的文化试验。  “我们不只是一家潮玩公司,我们是IP运营公司。”近日,北京商报记者走访位于北京市朝阳区的奇梦岛公司总部及门店,集团联合创始人、执行总裁施广强给出新的展望,“潮玩只是起点,IP才是未来。中国不缺...

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