5月21日，霸王茶姬上线4款“走走系列”世界茶特调新品。同时，品牌还宣布geelato（茶拉朵）新品类首批落地全国5个城市的9家门店。
2025年，霸王茶姬全年茶叶采购量稳定在万吨级规模，覆盖中国六大茶系核心产区，合作茶厂超过100家。
今年以来，茶特调正成为霸王茶姬产品创新的重要方向，通过季节食材、地域风味与茶底组合，持续推出限定产品。截至今年5月，霸王茶姬已累计上线13款茶特调产品。
当天，霸王茶姬还宣布了geelato首批门店落地上海、深圳、北京、成都、武汉5座城市，共计9家门店，包括上海前滩公园巷店、吴江路店、恒基名人店、正大广场店、武康路店，以及深圳宝安壹方城旗舰店、北京朝阳合生汇购物中心店、成都春熙路店、武汉新天地街区省博主题店，均选址于核心商圈与城市地标。
首批上线的geelato系列产品，包含伯牙绝弦、一抹山月、云焦卡美罗等10种口味，以及3款geelato茶产品。此前五一期间，geelato已率先在上海武康路店进行试点，带动单店业绩环比显著增长。
责任编辑：江钰涵
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