快手(01024.HK):有信心通过内容与技术深度整合 推动平台AI漫剧实现持续增长

阿斯达克财经
May 28

快手-W(01024.HK) CEO程一笑透露,近期快手AI漫剧业务与行业一样迎来爆发式的增长。首季快手AI漫剧的营销消耗按年增长超过100倍,按季增长超过150%。截至3月底,快手平台上的AI漫剧单日线上营销消耗峰值已突破2,000万元人民币(下同),这背后的核心驱动力在于AI,显著降低短剧生产成本,推动供给快速扩张,进而带动用户消费和投流需求的释放。展望未来关于AI漫剧增长的持续性,他指快手对...

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