Ferrari Takes Huge Gamble With New EV -- Market Talk

Dow Jones

May 28

0932 GMT - Ferrari's electric vehicle represents an enormous gamble to broaden its portfolio and capture buyers from an increasingly tech-centric wealth pool, with the reputation of an 80-year-old brand at stake, Berenberg analysts write in a note. The styling is a glaring departure from the Italian automaker's heritage, and while initial customer reactions to images of the car included some shock and harsh criticism, sentiment shifted after the car and especially its interior were seen in person. "Some customers may struggle to view the Luce as a true Ferrari, and the social media backlash will likely persist, but that may not matter for the investment case." Berenberg models 25 Luce shipments in the fourth quarter and 1,000 in 2027. Shares rise 1.2%. (dominic.chopping@wsj.com)

(END) Dow Jones Newswires

May 28, 2026 05:32 ET (09:32 GMT)

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The styling is a glaring departure from the Italian automaker's heritage, and while initial customer reactions to images of the car included some shock and harsh criticism, sentiment shifted after the car and especially its interior were seen in person. \"Some customers may struggle to view the Luce as a true Ferrari, and the social media backlash will likely persist, but that may not matter for the investment case.\" Berenberg models 25 Luce shipments in the fourth quarter and 1,000 in 2027. Shares rise 1.2%. 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The styling is a glaring departure from the Italian automaker's heritage, and while initial customer reactions to images of the car included some shock and harsh criticism, sentiment shifted after the car and especially its interior were seen in person. \"Some customers may struggle to view the Luce as a true Ferrari, and the social media backlash will likely persist, but that may not matter for the investment case.\" Berenberg models 25 Luce shipments in the fourth quarter and 1,000 in 2027. Shares rise 1.2%. (dominic.chopping@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 28, 2026 05:32 ET (09:32 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"CARD","symbol_name":"MAX Auto Industry -3X Inverse Leveraged ETN","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2638669737","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2638669737","pubTimestamp":1779960720,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0932 GMT - Ferrari's electric vehicle represents an enormous gamble to broaden its portfolio and capture buyers from an increasingly tech-centric wealth pool, with the reputation of an 80-year-old brand at stake, Berenberg analysts write in a note. The styling is a glaring departure from the Italian automaker's heritage, and while initial customer reactions to images of the car included some shock and harsh criticism, sentiment shifted after the car and especially its interior were seen in person. \"Some customers may struggle to view the Luce as a true Ferrari, and the social media backlash will likely persist, but that may not matter for the investment case.\" Berenberg models 25 Luce shipments in the fourth quarter and 1,000 in 2027. Shares rise 1.2%. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"CARD":"MAX Auto Industry -3X Inverse Leveraged ETN","BK4099":"汽车制造商","BK4588":"碎股","BK4585":"ETF&股票定投概念","BK4548":"巴美列捷福持仓","BK4555":"新能源车","RACE":"法拉利"},"translate_title":"法拉利在新型电动汽车上豪赌——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CARD":1.5,"RACE":1.5},"content_text":"0932 GMT - Ferrari's electric vehicle represents an enormous gamble to broaden its portfolio and capture buyers from an increasingly tech-centric wealth pool, with the reputation of an 80-year-old brand at stake, Berenberg analysts write in a note. The styling is a glaring departure from the Italian automaker's heritage, and while initial customer reactions to images of the car included some shock and harsh criticism, sentiment shifted after the car and especially its interior were seen in person. \"Some customers may struggle to view the Luce as a true Ferrari, and the social media backlash will likely persist, but that may not matter for the investment case.\" Berenberg models 25 Luce shipments in the fourth quarter and 1,000 in 2027. Shares rise 1.2%. (dominic.chopping@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 28, 2026 05:32 ET (09:32 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}