体育服饰板块多股上扬 威富集团(VFC)涨3.53% 机构料2031年全球运动服饰市场规模将超5300亿美元

金吾财讯
May 28

金吾财讯 | 体育服饰板块多股上扬,截至发稿,威富集团 (VFC) 涨 3.53%,哥伦比亚户外 (COLM) 涨 2.42%,沃尔弗林集团 (WWW) 涨 2.19%,耐克 (NKE) 涨 1.87%,Escalade (ESCA) 涨 1.59%,Deckers Outdoor (DECK) 涨 0.91%,吉登运动服 (GIL) 涨 0.33%。据Arizton最新研究,全球运动服饰市场规模预计到2031年将达到5,314.2亿美元,在预测期内以4.04%的复合年增长率增长。与此同时,即将到来的2026年国际足联世界杯(FIFA World Cup)亦预计将显著带动授权商品、官方球衣及运动灵感服饰的需求周期。研究提到,随着消费者需求从仅注重性能的运动服饰转向融合健身、舒适性和日常风格的产品,全球运动服饰市场正在不断演变。运动休闲风(athleisure)的兴起持续推动运动服饰需求从健身场景扩展至日常穿着,而女性运动服饰在各品类中正获得更强的增长势头。北美和欧洲仍是高端产品的主要市场,而亚太地区则因健康意识提升和可支配收入增加而实现更快增长。对此,领先品牌正加大对创新、可持续发展和直营消费者(DTC)战略的投资,以加强消费者互动并推动市场增长。整体而言,在全球各市场,运动服饰的增长速度比传统服饰快2–6%,可持续运动服饰创新正成为全球品牌的下一个竞争优势。

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