发展多年的618大促仍有新故事。 距离6月18日还有近一个月时间,主流电商平台京东、天猫、抖音等已经在5月启开启首轮促销。5月31日,京东公布今年618的首份战报。618正式开启的4小时中,百大品牌成交额同比平均增长超5倍。 除了平台公布数据,第一财经记者了解到,不少商家在今年调整了自己的618策略,偏向品牌建设而非低价促销。商家、平台和消费者都在发生变化,618从追求GMV爆发的大促转变为...
Source Link发展多年的618大促仍有新故事。 距离6月18日还有近一个月时间,主流电商平台京东、天猫、抖音等已经在5月启开启首轮促销。5月31日,京东公布今年618的首份战报。618正式开启的4小时中,百大品牌成交额同比平均增长超5倍。 除了平台公布数据,第一财经记者了解到,不少商家在今年调整了自己的618策略,偏向品牌建设而非低价促销。商家、平台和消费者都在发生变化,618从追求GMV爆发的大促转变为...
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