商业秘密|从“跑马圈地”到“精细化运营”,运动品牌与渠道商一起谋转型

第一财经
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“品牌找渠道商、渠道商负责跑马圈地”的模式似乎失灵了。  2015年,温州皮鞋“一哥”奥康国际决定进军运动鞋市场,合作伙伴是当时计划在中国市场大施拳脚的美国运动品牌斯凯奇(SKECHERS)。  彼时的斯凯奇,在中国的一二线城市已有了一定知名度,下一步计划是快速打开中国下沉市场;而奥康国际则是发现皮鞋消费的老化以及运动风兴起的苗头。双方一拍即合。那一年8月,两家公司签订了战略合作框架协议,计划未来...

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