新浪科技讯 6月4日下午消息，近日，北京市朝阳区人民法院就泡泡玛特诉奈雪的茶不正当竞争纠纷案作出一审判决，认定深圳市品道餐饮管理有限公司（奈雪的茶所属公司）构成不正当竞争，判令其赔偿北京泡泡玛特文化创意有限公司经济损失30万元及维权合理开支2万元。双方均未上诉，判决现已生效。
据了解，本案起因于2025年9月。2025年9月，奈雪的茶在旗下门店、微信公众号及小程序推出一波主题营销活动，将多款茶饮命名为“米布布”，宣传图文使用了“LABUBU（拉布布）”美术形象，并打出“喝米布布抽LABUBU”“布布们集合！免费喝布布，抽LABUBU！”“MIBUBU带上布布免费喝布布”等宣传用语。
法院判决书表示，被告在宣传中突出使用的“LABUBU”“米布布”“布布”等标识，与“LABUBU”商品名称相同或高度近似，容易导致消费者误认为“奈雪”品牌与“LABUBU”潮玩品牌存在商业联合、许可使用或商业冠名等特定联系，易造成混淆误认，构成不正当竞争。
责任编辑：孙同怀
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