金吾财讯 | 行业调研数据显示，AI 应用快速入驻苹果 (AAPL) 应用商店，2025 年相关应用计费收入同比翻至四倍，平台 TOP100 热门应用里，40 款产品搭载面向 C 端的 AI 能力。开发者落地 AI 选型多元，既可接入第三方大模型，也能依托苹果端侧自研工具迭代产品，穿搭助理、AI 翻译、智能修图等实用工具陆续落地上架。
2025 年 App Store 全生态交易总额突破 1.4 万亿美元，实物商品交易贡献 1.1 万亿美元，集中在商超、本地生活、旅游赛道；数字内容结算 1490 亿美元，应用内广告创收 1510 亿美元，平台对近九成交易免征佣金。区域维度，中国市场成交 5620 亿美元、美国 4530 亿美元、欧洲 1840 亿美元，产品覆盖全球 175 个国家与地区，周活跃用户稳定在 8.5 亿。
平台负责人表态，苹果持续完善开发者配套技术体系，依托底层工具链持续催化 AI 新品落地，生态扩容成为拉动全品类交易额抬升的核心动力。
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