KKV、九木杂物社、The Green Party等不同品牌的杂货集合店，挤满了北京的各大商场。近日，北京商报记者走访发现，盲盒及毛绒等具备潮玩属性的商品，正大面积占据货架的C位，成为门店的“引流款”，以此带动饰品、文具等传统小商品销售。 曾经，杂货集合店模式依靠丰富的SKU、低价和高密度陈列吸引不少年轻人，如今却因大量品牌入局陷入激烈的同质化竞争中。引入情绪性消费的潮玩品类虽能提升进店客流，但...
Source LinkKKV、九木杂物社、The Green Party等不同品牌的杂货集合店，挤满了北京的各大商场。近日，北京商报记者走访发现，盲盒及毛绒等具备潮玩属性的商品，正大面积占据货架的C位，成为门店的“引流款”，以此带动饰品、文具等传统小商品销售。 曾经，杂货集合店模式依靠丰富的SKU、低价和高密度陈列吸引不少年轻人，如今却因大量品牌入局陷入激烈的同质化竞争中。引入情绪性消费的潮玩品类虽能提升进店客流，但...
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