新茶饮品牌茶百道近日宣布，其位于巴黎卢浮宫商廊的门店将于今年8月正式开业，成为首个入驻这座世界级博物馆商业体的中国新茶饮品牌。卢浮宫是全球规模最大、参观人数最多的博物馆之一，被誉为“世界四大博物馆之首”，2025年接待游客量达900万人次。

　　茶百道海外CEO王欢表示，自去年在巴黎开出法国首家门店后，品牌已陆续落地老佛爷百货、巴黎歌剧院等核心地标，法国门店业绩在海外市场中位居前列。此次入驻卢浮宫商廊，不仅能让全球游客近距离体验中国新茶饮，也有助于进一步提升品牌的国际化形象。

　　据悉，茶百道已签约近百家海外门店，美国洛杉矶、加拿大多伦多等地的门店今年陆续开业，并取得良好业绩。在韩国，茶百道率先完成区域战略布局，门店覆盖首尔、釜山、济州岛等核心城市，成为当地市场领先的中国新茶饮品牌。

（文章来源：广州日报新花城）

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