AI深度介入“618” 电商平台竞争逻辑升级

经济参考报
Jun 01

5月30日晚8点,随着京东“618”大促正式拉开帷幕,电商年中大促全面开启。与往年聚焦成交额、补贴、物流时效等传统指标不同,今年“618”的核心看点悄然转向技术维度——人工智能(AI)正从营销工具跃升为重构电商底层商业逻辑的关键变量。 京东发布的“618”前4小时数据中,AI成为亮点:京东数字人JoyStreamer开播商家同比增长6倍,带货成交额突破7000万元;京东JoyMarketing交互...

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