By Suzanne Kapner
Lululemon Athletica shares fell 8% Friday morning to their lowest level since 2018 after the company reported another quarterly decline in U.S. sales and cut its outlook for the year. The stock is now down 45% for the year.
Executives said some product launches, including a new line of yoga apparel, have fallen short of the company's expectations.
"The edge that Lululemon once had in releasing collections that were interesting, innovative, and on trend has disappeared," wrote Neil Saunders, managing director of research firm GlobalData. "Too much of the range is now repetitive and uninspired and, as a result, a certain generic staleness has crept into the shopping experience."
Lululemon, for now, is navigating its challenges with an interim leadership team. Chief Executive Calvin McDonald stepped down in January, and former Nike executive Heidi O'Neill is set to become CEO in September.
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June 05, 2026 10:50 ET (14:50 GMT)
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