泡泡玛特首席运营官司德披露了泡泡玛特海外最大市场的细分数据，称去年非Labubu产品占美国市场总收入之比约为50%。他表示，在日本、韩国和东南亚等市场，非Labubu系列产品已然占了大头。他说，泡泡玛特的其他IP也有强劲增长，获得了大量用户和粉丝，只是被Labubu的光芒掩盖了，例如星星人系列。
泡泡玛特首席运营官司德披露了泡泡玛特海外最大市场的细分数据，称去年非Labubu产品占美国市场总收入之比约为50%。他表示，在日本、韩国和东南亚等市场，非Labubu系列产品已然占了大头。他说，泡泡玛特的其他IP也有强劲增长，获得了大量用户和粉丝，只是被Labubu的光芒掩盖了，例如星星人系列。
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