北京时间6月12日凌晨,2026年美加墨世界杯揭幕战在墨西哥城阿兹特克体育场打响。当104场赛事、48支参赛球队陆续登场,赛场之外的商业暗战已先一步进入高潮。现代起亚作为FIFA(国际足球联合会)官方汽车赞助商的独享身份,将其他品牌挡在官方合作大门之外,但这并未阻止中国车企的入场步伐。长安、吉利、中通、广汽、比亚迪等品牌以球队合作、赛事用车、转播绑定等替代路径切入,在北美与拉美市场展开了一场围绕...
Source Link北京时间6月12日凌晨,2026年美加墨世界杯揭幕战在墨西哥城阿兹特克体育场打响。当104场赛事、48支参赛球队陆续登场,赛场之外的商业暗战已先一步进入高潮。现代起亚作为FIFA(国际足球联合会)官方汽车赞助商的独享身份,将其他品牌挡在官方合作大门之外,但这并未阻止中国车企的入场步伐。长安、吉利、中通、广汽、比亚迪等品牌以球队合作、赛事用车、转播绑定等替代路径切入,在北美与拉美市场展开了一场围绕...
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