世界杯哨声响起:阿迪耐克彪马角力背后的喜与愁

华夏时报网
Jun 12

2026年美加墨世界杯已于6月12日鸣哨开赛。对运动品牌而言,这不仅是一场绿茵盛宴,更是一场长达39天的品牌角力。阿迪达斯、耐克、彪马三大巨头包揽了近80%的国家队球衣赞助,门店世界杯氛围拉满,营销大战进入白热化阶段。  6月10日,《华夏时报》记者走访北京三里屯时看到,耐克门店中心区域展示台换成足球场地样式,上方是几个人形模特穿着球衣做出踢球、奔跑等动作,耐克门店店员表示:“我们从上周开始就把店...

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