根据国际品牌咨询公司Interbrand周四发布的一份报告，三星电子蝉联今年韩国最具价值品牌。
根据Interbrand发布的《2026韩国最佳品牌》报告，三星电子的品牌价值估计为113.26万亿韩元（约741亿美元），比上年下降7.4%，但仍保持在韩国50个最具价值品牌中的榜首。
Interbrand 通过对公司财务业绩、品牌对消费者购买决策的影响以及整体品牌竞争力进行综合分析来评估品牌价值。
SK海力士今年首次跻身前十，从去年的第13位升至第9位。其品牌价值同比增长 34.8%，达到3.23万亿韩元。
现代汽车位居第二，品牌价值30.75万亿韩元，同比增长10.1%。
其规模较小的子公司起亚汽车以10.68万亿韩元位列第三，紧随其后的是LG电子（8.6万亿韩元）和门户网站巨头Naver（8.24万亿韩元）。
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