Vera Bradley's Turnaround Takes Hold as Revenue Rises

Dow Jones
Jun 11

By Connor Hart

 

Vera Bradley reached an inflection point in its ongoing turnaround, Chief Executive Ian Bickley said, reporting its first quarter of revenue growth in more than four years.

The handbag and accessories company on Thursday narrowed its loss to $4.83 million, or 17 cents a share, for its first quarter ended May 2, from a loss of $33.5 million, or $1.20 a share, a year earlier. (Last year's comparable quarter included a $15.2 million loss from discontinued operations.)

On an adjusted basis, the first-quarter loss was 9 cents a share.

Revenue climbed 7.8% to $55.7 million.

Bickley said Vera Bradley's turnaround is bearing fruit and building momentum. Beyond returning to revenue growth, the recent quarter marked the company's first quarter of customer growth in its direct channels since 2021.

"Our strategic collaborations with Bath and Body Works and Target ignited strong engagement, with approximately 80% of customers who engaged through these partnerships being new to Vera Bradley," he said.

Shares jumped 21%, to $3.83, in premarket trading.

Looking ahead, Vera Bradley continues to expect revenue of $255 million to $270 million for the year.

 

Write to Connor Hart at connor.hart@wsj.com

 

(END) Dow Jones Newswires

June 11, 2026 08:28 ET (12:28 GMT)

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