News Corp's (ASX:NWS) Australia content agency, Suddenly, launched a retail media division, partnering with liquor retailer and Endeavour Group (ASX:EDV) unit BWS to manage non-endemic sales for its national in-store screen network, the media and information services company said in a statement on Tuesday.
Jennifer Stokes joins the content agency as retail media director to lead the new division, the statement said.
News Corp shares rose 2% in morning trade on Tuesday.
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