茅台总经理称“酱香拿铁”对品牌不是加持,瑞幸暂无回应

新浪财经
Jun 11

  6月11日,贵州茅台2025年度股东会在茅台会议中心召开。

  对于年轻化方面的策略,贵州茅台总经理王莉回应称,茅台在品牌联营上将“非常谨慎”,并回顾此前酱香拿铁等年轻化产品的情况:“根据内部讨论结果表明,“酱香拿铁”产品、茅台巧克力等对品牌不是加持。因此,茅台逐步对这些产品进行了“软着陆”。”

  截至发稿前,瑞幸未对上述情况进行回应。

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