Roku Acquisition Will Pivot Fox Further Toward Streaming -- Market Talk

Dow Jones
Jun 15

0750 ET - Fox's acquisition of Roku could pivot the company toward streaming and create a leader in free ad-supported streaming, JPMorgan analysts say in a research note. "The company is already in streaming and a contender in the (free ad-supported streaming) space with Tubi, but has expressed frustration at times with investor recognition on this point," the analysts write. "A Roku deal would fundamentally pivot the business toward digital and answer long-term concerns about a legacy in PayTV." The analysts say Fox stands to benefit from gaining digital distribution into over 100 million homes for its network, news and sports programming. Though, they warn Roku ownership and integration could bring execution risk and complication to what is otherwise a relatively straightforward narrative. Fox shares sink 13% premarket. (connor.hart@wsj.com)

(END) Dow Jones Newswires

June 15, 2026 07:50 ET (11:50 GMT)

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