中国市监总局向平台企业发618促销合规提示:规范补贴促销、清理不合理捆绑

路透中文
Jun 16
中国市监总局向平台企业发618促销合规提示:规范补贴促销、清理不合理捆绑

路透北京6月16日 - 中国市场监管总局周二发布“6·18”网络集中促销合规提示,要求平台企业切实规范补贴促销行为,清理不合理捆绑条款,不得将“比价”“跟价”“运费险”等与促销活动绑定。

市场监管总局称,将持续关注平台经济领域市场秩序,盯紧苗头性、倾向性风险,开展平台落实对商家资质核验义务专项行动,梳理平台规则典型问题负面清单。

市监总局公众号发文称,向各大平台发布618网络集中促销合规提示:

  • 要求平台企业落实“守门人”职责,严格资质核验登记,坚决清退无证无照、吊销注销、不合规经营主体

  • 落实明码标价,公开动态定价规则,严查虚假降价、误导促销、刷单炒信,保障平台内经营者公平竞争

  • 切实规范补贴促销行为,保障平台内经营者自主定价权

  • 清理不合理捆绑条款,推动规则公开透明,不得将“比价”“跟价”“运费险”等与促销活动绑定

  • 强化产品抽检、风险排查、缺陷召回,严防以假充真、以次充好、不合格商品流入市场

  • 聚焦食品、药品、医疗、金融、明星代言等重点领域,从严审核、及时下架处理各类违法广告

  • 严格落实7日无理由退货、“三包”服务,畅通投诉渠道,快速化解消费纠纷

(完)

(发稿 宿泱韫; 审校 吴云凌)

((jenny.su@thomsonreuters.com))

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