今年以来,国内两轮电动车行业彻底告别增量扩张模式,迈入存量竞争、合规迭代的深度调整周期。受市场饱和、以旧换新政策退坡、行业监管常态化收紧等影响,年内行业整体销量同比回落,粗放式规模竞争时代正式落幕。行业马太效应持续凸显,雅迪、爱玛、九号等头部品牌合计市占率突破七成,中小品牌加速出清。在整体市场下行的背景下,头部企业依托差异化战略走出分化行情,企业发展理念的差异,逐步重塑行业竞争格局。 头部品牌...
Source Link今年以来,国内两轮电动车行业彻底告别增量扩张模式,迈入存量竞争、合规迭代的深度调整周期。受市场饱和、以旧换新政策退坡、行业监管常态化收紧等影响,年内行业整体销量同比回落,粗放式规模竞争时代正式落幕。行业马太效应持续凸显,雅迪、爱玛、九号等头部品牌合计市占率突破七成,中小品牌加速出清。在整体市场下行的背景下,头部企业依托差异化战略走出分化行情,企业发展理念的差异,逐步重塑行业竞争格局。 头部品牌...
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