金吾财讯 | 微软(MSFT)周四披露中国区域 AI 业务保持高速扩张态势，国内多家头部科技企业依托 Azure 云平台调用海外大模型能力。字节跳动是微软当前最大 AI 客户，年度 AI 与云服务采购规模有望突破 10 亿美元；蚂蚁集团、美团 (MPNGF)、腾讯控股 (TCEHY) 同样为 Azure AI 核心付费用户。行业格局存在明显分化，OpenAI 、Anthropic出于知识产权与国家安全顾虑，未直接面向中国市场售卖原生模型，而微软依托与 OpenAI 的合作框架，合规向国内成熟企业输出 GPT 系列模型与全套 AI 开发工具，形成独有业务壁垒。
企业内部经营数据显示，前财年 Azure 中国 AI 营收同比暴涨 400%，下一财年再度实现两倍增长，增长动能强劲。不过微软总裁布拉德・史密斯此前向国会披露，2024 年中国市场整体营收仅占公司全球总收入 1.5%，国内客户相关采购支出多数用于支撑企业海外业务运营，本土场景需求占比相对有限。
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