Snap Offers Augmented Reality Glasses for $2,195

Dow Jones

Jun 17

By Kelly Cloonan

Snap debuted augmented reality glasses that go for $2,195, in a bet that smartglasses will become consumers' go-to computing device over smartphones.

The company, which operates social-media app Snapchat, said Tuesday its new SPECS glasses are built to be wearable in everyday life and capable of powerful computing.

With SPECS, users will get access to directions, spatial measurements and contextual artificial-intelligence assistance. They will also be able to stream content, cast a screen, open a whiteboard or work with the glasses' private display, Snap said.

The company said the device aims to bring computing into spaces where people live, work, learn and connect, as opposed to computers, which require users to look down or sit still.

"The smartphone put our lives in our pockets," Chief Executive Evan Spiegel said. "SPECS put computing into the world, where life actually happens."

Snap said its new SPECS are available for pre-order with a $200 refundable deposit. The company expects the device to ship this fall in the U.S., UK and France.

Tech companies have long tinkered with smartglasses, though most have found limited success going mainstream. Snap launched its original Spectacles in 2016 in a splashy debut that later fizzled, with the company misjudging demand and eventually taking a charge tied to excess inventory.

Write to Kelly Cloonan at kelly.cloonan@wsj.com

(END) Dow Jones Newswires

June 16, 2026 14:06 ET (18:06 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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Snap launched its original Spectacles in 2016 in a splashy debut that later fizzled, with the company misjudging demand and eventually taking a charge tied to excess inventory. \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Write to Kelly Cloonan at kelly.cloonan@wsj.com \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 16, 2026 14:06 ET (18:06 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SOCL","symbol_name":"社交媒体ETF-Global X","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2644646467","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2644646467","pubTimestamp":1781633160,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Snap debuted augmented reality glasses that go for $2,195, in a bet that smartglasses will become consumers' go-to computing device over smartphones.The company, which operates social-media app Snapchat, said Tuesday its new SPECS glasses are built to be wearable in everyday life and capable of powerful computing.With SPECS, users will get access to directions, spatial measurements and contextual artificial-intelligence assistance. 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They will also be able to stream content, cast a screen, open a whiteboard or work with the glasses' private display, Snap said. \n\n\n  The company said the device aims to bring computing into spaces where people live, work, learn and connect, as opposed to computers, which require users to look down or sit still. \n\n\n  \"The smartphone put our lives in our pockets,\" Chief Executive Evan Spiegel said. \"SPECS put computing into the world, where life actually happens.\" \n\n\n  Snap said its new SPECS are available for pre-order with a $200 refundable deposit. The company expects the device to ship this fall in the U.S., UK and France. \n\n\n  Tech companies have long tinkered with smartglasses, though most have found limited success going mainstream. Snap launched its original Spectacles in 2016 in a splashy debut that later fizzled, with the company misjudging demand and eventually taking a charge tied to excess inventory. \n\n\n \n\n\n  Write to Kelly Cloonan at kelly.cloonan@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 16, 2026 14:06 ET (18:06 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}